We help brands choose creators with clarity, intention, and intelligence.
Our Approach
At Gen + Lab, we believe creator partnerships should feel intentional, strategic, and beautifully executed.
Our process blends data, creativity, and human intuition to help brands make confident decisions without the overwhelm.
At Gen + Lab, we value clarity, authenticity, creativity, intelligence, integrity, and impact. We simplify influencer marketing with transparent insights, prioritise creators with genuine communities, and make decisions guided by aesthetic storytelling and data. We believe in honest partnerships, thoughtful strategy, and delivering results that truly matter.
Our Values
Gen + Lab was created to bring clarity to a creator industry that often feels chaotic. We saw how brands struggled to choose the right collaborators — not because talent was missing, but because insight was. Too many decisions depended on guesses instead of real data, audience behaviour, or genuine alignment.
Gen + Lab was built to change that.
We blend analytics, aesthetic storytelling, and human intuition to help brands understand creators and make confident, informed choices.